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Our Mission

Our mission...

Is to build a mutually-beneficial community that brings women together.

We aim to build a brand that is based on quality, customization, and empowerment. We envision a future in Malawi where women tailors are able to provide for their families and invest in their communities, and where household incomes are more diversified and stable.

We believe...

That looking your best and having a social impact doesn’t need to be mutually exclusive. We believe that ethical fashion can empower, fulfill, and excite both the customer and the artisan.

We exist to...

Energize and empower women from Malawi to the United States by providing customized, fashionable, accessible, and impactful apparel.

We fulfill our mission by...

Growing the pie and paying livable wages.  We grow the pie by bringing at-risk young women into the formal economy for the first time in their lives, through the Mwayi Apprenticeship Program a six-month vocational training program.  We empower our artisans by paying 2x the average tailoring salary in the region, thereby allowing them to adequately provide for their families and avoid the precariousness of agriculture-based incomes.